Awareness &
Early Detection
Start honest conversations about cancer. Encourage people to learn about screening and act sooner.
Explore this priority ↗THE MAX FOUNDATION · LOS ANGELES
Awareness
Can Save Lives.
We bring people together to spark conversations about cancer, encourage screening and early detection, support research, and build compassionate support for people facing treatment.
CONNECTION CHANGES WHAT IS POSSIBLEIN HONOR OF MAXINEA 501(c)(3) nonprofit organization
OUR MISSION
Make awareness impossible to ignore.
We honor our mom Maxine by turning our family’s loss into action for everyone affected by cancer. Awareness and early detection are critical in the battle against cancer and must come first, followed by support for research and compassionate patient support.
THE HUMAN STORY BEHIND THE NUMBERS
Why Awareness Matters
321,910
Women expected to be diagnosed with invasive breast cancer in the United States in 2026
2,670
Men expected to be diagnosed with invasive breast cancer in the United States in 2026
42,670
People expected to die from breast cancer in the United States in 2026
These are not just statistics. They represent mothers, fathers, sisters, brothers, friends, coworkers, and families.
The Max Foundation believes awareness starts conversations, conversations can lead to screening, and earlier detection can give more people a fighting chance.
Source: American Cancer Society, Cancer Facts & Figures 2026.
01 / OUR FIRST PRIORITY
Awareness can
save lives.
When we talk openly about cancer, we can encourage the people we love to learn about screening and take action. Earlier detection can give someone a better fighting chance. If one conversation moves one person to get screened sooner, it matters.
AwarenessConversationScreeningEarly detectionA fighting chance
See what we do ↗Talk about cancer.
Get screened.
Encourage someone you love to get screened.
MAXINE’S STORY
A life that still moves us forward.
Darran Matthews founded The Max Foundation after losing his mother, Maxine, to breast cancer, along with other family members and family friends who have battled cancer. While Maxine’s battle inspired the Foundation, our mission is for everyone affected by cancer, including people currently fighting, survivors, families, caregivers, and the people who love them.
Her legacy drives a larger purpose: creating awareness, encouraging earlier detection, supporting research, and helping create more survivors than victims. Every conversation, screening encouragement, and act of support moves us closer.
Read our story ↗OUR THREE PRIORITIES
Purpose, with people at its heart.
Awareness comes first. Research and compassionate support carry the mission forward.
Awareness &
Supporting Cancer Research
Help fund efforts that advance knowledge, screening, detection, treatment, and better outcomes.
Explore this priority ↗Chemo Concierge
Imagine more comfort and human connection for patients receiving chemotherapy alone.
Explore this priority ↗FEATURED EVENT · OCTOBER 18, 2026
Dink for Pink
Breast Cancer Awareness Wellness Social
Dink for Pink Breast Cancer Awareness Wellness Social is a curated afternoon of pickleball, wellness, movement, music, connection, and breast cancer awareness benefiting The Max Foundation, a 501(c)(3) nonprofit organization.
Guests can enjoy pickleball, yoga and/or sound bath experiences, massage therapy featuring cupping and other recovery services, salsa, a DJ, pink carpet photo moments, sponsor activations, giveaways, gift bags, and an open wine bar.
Official Paddle Partner: The Best Paddle, Jamie Foxx’s pickleball paddle company.
GUEST LIST ONLY21+PINK & WHITE ATTIRE
THE MAX FOUNDATION PRESENTSDINK
FOR
PINKOCT 18 · MULHOLLAND HILLS
FOR
PINKOCT 18 · MULHOLLAND HILLS
COMING SOON / IN DEVELOPMENT
Chemo Concierge
During our family’s battle with cancer, we saw patients receiving chemotherapy alone, without a family member, friend, or loved one beside them. Chemotherapy can be a long process, and it can feel even longer when someone goes through it alone.
Chemo Concierge is a planned program centered on companionship, snacks, drinks, reading materials, comfort items, practical assistance, human connection, and sometimes simply having someone there to say hello.
Learn about the vision ↗DONATE FROM THE HEART
Turn awareness
into action.
Your generosity helps us expand awareness, support cancer research, and build future patient support.
Donate From The Heart